Learn how Natural Choice Heating and Cooling put this family’s mind at ease.

When Erik and Liz bought their new house, they knew they had their work cut out for them. It was known that a fixer upper came with trouble, and they were prepared to deal with whatever came from it. So they thought….
When Liz announced her pregnancy, it was the happiest time in both their lives. Ecstatic about the news, weeks went by before actually realizing the work that needed to be completed before the new baby came home. Living in construction wasn’t such a big deal for the couple, but safety was first for the baby. Staying warm in the quickly approaching winter months was all of a sudden a huge priority.

One of Liz’ co-workers came to her with a recommendation for Natural Choice Heating & Cooling, who replaced their furnace the previous year. Liz passed the information along to Erik and he got in contact with James (the owner of Natural Choice Heating & Cooling) whom decided to meet with Erik and Liz personally. After discussing their budget options, James helped them choose a furnace based on their current situation and their future plans of selling.

Shortly after the holiday season, the couple expressed to James that they were working on an even tighter budget than they thought. James met with Erik and Liz to discuss very doable financing options that would help them keep their monthly payments low while still keeping the home warm and comfortable for their new addition.

How are they doing now? 

The Johnson’s love how their new furnace has learned their habits and adjusts the temperatures automatically to their comfort level. Erik called James and mentioned “Man, It’s so quiet, I can’t even tell it’s running!” Which was a feature James knew they would appreciate since the machine was going to be located next to the new baby’s room. Erik and Liz couldn’t be more pleased.

“Man, It’s so quiet, I can’t even tell it’s running!”

With the help of James from Natural Choice Heating & Cooling, the couple managed to check “New Furnace” off their to do list in time to get the last coat of paint in the baby’s room and welcome them home. Natural Choice Heating & Cooling put the family’s mind at ease with their excellent customer service, financing options and quality products. Erik and Liz now recommend Natural Choice to anyone they know looking for heating and cooling solutions. The Johnson’s now live worry free, happy and safe, in their home.

Disclaimer: Some of the content on this page has been modified to protect the identities of our Customers. This includes, but is not limited to Names, Photos and Location.


I had a really bad experience with another vendor on a different brand of tankless water heater, and upon hearing my story James was able to quote me much better pricing then the original vendor that I had contracted to do the original install on the exact same model (giving them the opportunity to right the wrong). James sent one of his crew over to take pictures of my existing install and immediately identified several shortcuts and code violations from the previous vendors install just by the pictures. They stuck to the quoted pricing even though there were unforeseen issues with the install. I was truly impressed with the professional job and the crew definitely knew their building code stuff. James and his crew have gone above and beyond and I would have no problem recommending them to family and friends and hiring them again for any HVAC work

— Craig, Location: Whitby


Words can't describe the feeling we have with Natural Choice Heating & Cooling. The sales part was very educational and easy going. The service was on time, rapid, clean and very professional. The owner him self (James Smith), made an appearance and ensured that all was in order and made sure we understood how everything worked. The crew was super clean, polite and extremely knowledgeable. The experience set very high expectations for other trades. We are in the trade industry our selves and learned a few things that day. Kudos to Natural Choice Heating & Cooling this will be our natural choice for any hvac service in the future. Did I mention that the install was on Christmas Eve??? Thank you again from the bottom of our hearts.

— Tammy and Rob


We had a new high-efficiency furnace and AC unit installed (previously no AC). James was wonderful in answering any and all questions we had about each unit. Any emails sent out were returned within 24 hours, which for us, was a wonderful experience as these days, customer service sometimes takes a back-seat to making the sale. With Natural Choice Heating and Cooling, customer service is the reason we chose them. On the day of installation, great care was taken to not damage any flooring or materials in our house and all excess materials and mess was quickly cleaned up. Any additional "unforeseen complications" were quickly taken care of at no cost to us. The time spent by James to go over our concerns and questions lead us to trust in his product as well as his team during the purchase and installation of our units. We would highly recommend this company to any first-time or veteran Furnace and AC buyers, especially those who want to see true customer service! Thank you James!

— Adam, Location: Whitby


New Furnace, New A/C, New Tankless Hot Water Heater, Gas Hook-Up. James and Natural Choice H&C are awesome! Jobs involved new high efficiency furnace and new gas connection for a new stove. Later, a new high-efficiency A/C unit was installed. On a third job, we had Natural Choice install a tankless Hot Water Heater. James will provide you with everything you need to know (and then some) to make an informed decision. Even if your mind is already made up, he will make sure you are basing your choices on the correct assumptions. He absolutely supports all of his products. Installation is professional and timely. James personally came over late one evening to connect a long awaited and overdue stove (not purchased from him) because he knew we were desperate. I also believe that James provides the most cost-effective and value-added solutions. His products are not the most expensive but their quality, efficiency, and durability rival the best. Jim is also quick to highlight other benefits (e.g. transferable warranties) that most people never think of. Bottom line: #1. I have recommended him to friends. #2. I would have him back. #3. When we buy a new house, he'll be doing the work.

— Rob, Location: Whitby


Dealing with James is so amazingly pleasant. James and his team are so knowledgeable, patient and attentive to me the customer. On many occasions they have gone out of their way to ensure we were always satisfied. This time, for only a $30 order, they were willing to come out personally to our house to deliver the product. In my opinion, with the surge in customer requests during this extraordinarily hot weather spell, I was totally impressed with their good nature and willingness to keep me and my family happy and satisfied. These guys under James' stewardship are Top notch! I wish everyone was like them! I will recommend them to any of my friends in need of Furnaces/Air-conditioners etc.

— Andrew Janik, Location: Ajax


Heating and cooling for family home. We found that both our furnace and AC unit were shot (builders models installed 16 years ago). I got a total of 5 quotations from various companies in the area, then found that Natural Choice were strongly recommended to me by friends who had experienced excellent service. James gave me a very competitive quote so got the job. The installation service for a type GMVC95 furnace, and GSX-13 AC unit was quick, clean and courteous, the standard of workmanship was top notch and we are very satisfied with the service and equipment provided.

— David Bruce, Location: Oshawa

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